Jayne Bradd - Graphic Designer | Alternative Arts Venue
22299
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Alternative Arts Venue

Brief

Re-brand a small arts venue focussed on 'alternative' arts.

About

Dia de los Muertos positively celebrates the resident ghost through skeletons which are iconic on the alternative scene, so by including 7 skulls, the illustration reflects a community/team spirit of intellectuals. As skeletons have negative connotations, the design uses intricate flowers, hearts and smiles to present a welcoming and sophisticated venue, while zentangle art promotes structure, expression and creativity that psychologically appeal to both genders.

To promote a vibrant atmosphere, the design features a guitar, keyboard, treble clef, trumpet and quavers with psychedelic colours to reject traditional expectations and encourage diversity, which the 'rock horn’ respects.

Naturally black meets the expectations of the ‘alternative’ scene but it further adds sophistication and allows colourful lighting and artists to stand out.

Date

26th May 2019

Category

Branding, Corporate identity, illustration, Packaging

Tags
alternative, D.O.T.D., day of the dead, Dia de los Muertos, flowers, guitar, hearts, keyboard, music, psychadelic, rock, rock horn, skeleton, skulls, trebble clef, trumpet, venue, zentangle