THE BRIEF

Hometopia is launching a new business to expose the natural beauty of England, right on your doorstep; showing you how the ordinary is in fact extraordinary.

THE CONCEPT

This design creates intrigue by protecting a secret world that can be partially seen through the keyhole. The illustration behind the door features natural symbols that capture the character of England through earthy colours with gold outlines to communicate natural, homeland treasures, while kraft paper amplifies an environmentally friendly brand style. The design is clean, modern, organic and vibrant which creates a trendy, eye catching outcome.

ILLUSTRATION ICONS

● acorn ● apple ● badger ● beach head ● blackberries ● butterfly ● chestnut ● cobweb ● dandelion ● deer ● dinosaur egg beach ● duck ● durdle door ● fish ● flower ● fox ● fingal’s cave ● giant’s causeway ● grapes ● honey bee ● ladybird ● llama ● owl ● puffin ● scallop shell ● seal ● sea waves ● snail ● squirrel ● starling migration ● stonehenge● stalactite’s (painshill park grotto) ● trees/forests ● toadstool ● wild boar

SYMBOLISM

A keyhole is an iconic symbol that signifies security over our homes as well as “new discoveries, new settings, fresh ideas, thoughts or feelings, new experiences or new knowledge that has been hidden from you before”.