BRIEF

To develop three concepts for a local honey company.

1. HONEY BADGER

Honey badgers are renowned for stealing honey, so this design comically uses a ‘bandit’ badger to communicate a unique, creative, alternative brand.

2. CONTEMPORARY DRIZZLE

The geometric bee signifies honeycombs, flowers and water, while using honey drizzle to balance the design and communicate a professional but environmentally friendly apiary.

3. APPLE-HIVE

This design fuses an apple with an apiary to symbolically communicate the brand name using a historical, modern pattern that juxtaposes the organic packaging.