To develop three concepts for a local honey company.
1. HONEY BADGER
Honey badgers are renowned for stealing honey, so this design comically uses a ‘bandit’ badger to communicate a unique, creative, alternative brand.
2. CONTEMPORARY DRIZZLE
The geometric bee signifies honeycombs, flowers and water, while using honey drizzle to balance the design and communicate a professional but environmentally friendly apiary.
This design fuses an apple with an apiary to symbolically communicate the brand name using a historical, modern pattern that juxtaposes the organic packaging.