BRIEF
To create a brand for Ines that will help ambitious project managers advance and fly high with ease, elegance and confidence.
ABOUT
The letters of ‘ines’ flow together beautifully to combine elegance and togetherness through a signature style to humanise the text while ‘Kaps’ (the abbreviation for capitals) playfully juxtapose ‘ines’ in a modern upper case juxtaposition. This is combined with starling birds who are renowned for congregating in remarkable murmurations who work together to deter predators and spread their wings to form an amazing sight. These birds are an artistic symbol for communication, expression, vocalisation and unity.
