Redesigned and re-branded the company LifeSaver for the consumer market. As this is not only a lifesaving product to people in need, but is an ingenious design that will encourage household water recycling and further enhance the travelling experience for holiday makers and explorers.
The badge logo is a trendy design that directly features the sun, mountains and water to communicate the earth and its natural water cycle. The idea of filtration is then featured through an artistic representation of sedimentary layers to create the idea of natural filtration which leads in to a clean, negative space that symbolises purity. I then featured the design on to the S’well bottle design to finish the concept with a clean, modern finish that communicates strength, purity and elegance.