To create a brand for Emily’s art workshops that presents a relaxing space for adults to pick up a paintbrush, switch off from the world and relax through painting.
Lovely Brushly sets itself apart from competitors by focusing on relaxation rather than parties and presents itself as a natural, relaxing space with an emphasis on mindfulness and tea. While the branding reflects this personality, Lovely Brushly is not limited by style. Instead, it acts as a ‘botanical art studio’ that is uninvasive by design to allow the art to stand proud and show off creativity without being overshadowed.
What I love most
The initial vision was quite different but as we delved deeper into Lovely Brushly’s unique personality and core attributes, the concept evolved beautifully. The personality captures the spirit of Emily’s workshops brilliantly and I’m excited to see the impact Lovely Brushly has with local communities.