BRIEF

Pharmalead asked me to illustrate a selection of characters that represent the older generation and design a survey for gathering data.

ABOUT

My primary goal here was to make the characters look friendly, playful and with as few ‘wrinkles’ as possible so the participants are not made to feel ‘ancient’. I also designed the survey clearly as possible, with large bold fonts that are easy to read and feature vibrant colours to deliver positivity and excitement.