BRIEF

To re-brand Rebecca’s existing identity with a vibrant, modern personality to inspire, motivate and make an impact on the lives of others.

ABOUT

The flamingo represents Rebecca’s spirit animal and is the perfect identity for her brand as she reminds you to get in touch with your emotions, create balance, have some fun in your life and let go of stressful situations by coming to terms with changes in your life. This has been combined with a bold rippling pattern to suggest that no matter how small, any change can play a large role in shaping your future and the effect is has on others.