The Brief
To create branding for a premium and bespoke PR solution company with a reputation as leaders in their field.
About
Roar embraces its title by focussing on crowd’s ‘roaring’ with excitement, which metaphorically conveys a sense of intensity and volume. The lion has been featured not only because it’s a well-known symbol with a powerful ‘roar’ but also because lions communicate with other prides through their roar, which makes this a strong analogy for the digital marketing agency’s ability to effectively communicate with their audience.
