BRIEF
To design 8 persona’s and materials for Swipe Station’s alcohol awareness campaign ‘The Drink Shrink’.
- Ian the Influencer / Melissa the Motivator : Centre of attention
- Sam the Supporter / Casual Claire : Go with the flow
- Steady Eddy / Michelle the Moderator : Enjoy quiet nights in
- Gary the Guard / Sheila the Shepherd : The sensible ones
