BRIEF
Sue wanted a brand that reflected her mission to help women with a confident, trusting and authentic identity.
ABOUT
This logo features crashing waves breaking out from the heart which speaks to the inner strength of women and encourages them to break their subconscious boundaries. Water can be calm or chaotic which communicates the erratic patterns in toxic relationships but the soft tops to the waves juxtapose the force of energy and suggest that calm can be found among the chaos.
