“Refresh and update the existing branding”
The Troi brand presents itself as an ecosystem because it offers a hiring solution with a symbiotic relationship with clients. Troi becomes part of the client’s environment, understanding their culture and building structure where needed. Troi takes control of situations causing pain for businesses and offers a simple and transparent model to meet their hiring needs, in fun, approachable way. Easy, achievable steps, offering simple solutions. Quality is not lost across the different scale-up tiers, rather that each tier represents different levels of intimacy and collaboration.
Troi is efficient, effective and delivers results – an organic concept with a friendly, personable tone to it while remaining professional, tech savvy and ambitious. The design features ‘clients’ within the illustration which further allows for fun pops of colour in the brand which is great for visual impact and branded materials. Troi delivers an experience, creating long lasting relationships with clients who return for businesses. Every client’s experience is important and Troi likes to make sure that they receive the best solutions.