“Create a brand identity that captures tribe, wisdom, peace and journey but isn’t shy of the messiness of life”
Wayfarers of Wellness was a fascinating brand to work on and I loved every second! The design is grounded and earthy, relaxing but not shy of the messiness of life.
What do I love most? That the logo is a tribal mark of the initials (‘wow’) in an indirect path, trapping the spirit in the middle realm which represents our own need as wayfarers to find our inner light.